Prologue
Together, Microsoft Fabric and Dynamics 365 can revolutionize how businesses operate, with in-product Fabric capabilities as well as extensible solutions to take your data even further. Let’s walk through a hypothetical CPG (Consumer Packed Goods) scenario, examining how these solutions shape the future of business and highlighting the ways you can further your data and analytics capabilities with Microsoft Fabric.
Dynamics 365 Supply Chain and Finance
Setting the foundation for any organization’s success, business decision makers at a global CPG enterprise leverage Dynamics 365 Supply Chain to create a smart, connected factory and automate and optimize fulfillment.
Using Fabric, Supply chain managers can unify sales and production data, identifying and prioritizing products based on trends, and planning for and mitigating potential disruptions by addressing stock levels before inventory shortages strike.
This enhanced inventory planning works in tandem with the ability to streamline fulfillment and distribution, identifying over- and under-used resources using production pick rates to predict whether to flex up or down, therefore assessing and optimizing distribution center efficiency.
Not only can the Chief Supply Chain Officers gain increased visibility of their value chain while mitigating risk, but the CFO, with intelligent business applications like Dynamics 365 Finance, can empower financial managers to connect sales, inventory, pipeline, and cost data from all channels to uncover patterns that optimize the profit and revenue from sales, building dashboards that explain trends.
Similarly, financial managers can leverage Fabric and input Finance data, preparing it to use and build AI and ML models. These models can be used across different datasets, driving more efficient work across departments, and determining project profitability with interactive visuals highlighting what-if scenarios, project correlations and range slicers.
Dynamics 365 Customer Insights & Sales
With this digital and intelligent operational foundation in place, marketing teams can take advantage of Dynamics 365 Customer Insights & Sales solutions.
Using Fabric with their existing Dynamics and third-party data, product marketing managers can collect real-time data like impressions, click-through rates and video ad view rates, analyzing product, region and segment level performance and then using those insights to develop more accurate targeted ads.
Marketing managers can achieve a deeper understanding of their brand, as well as the efficacy of their campaigns, tracking brand awareness initiatives at the individual store level by collecting and analyzing store and behavioral data, improving their understanding of their customers and better catering to their needs.
Using Dynamics 365 Sales data, sales managers can identify cross- and up-sell opportunities and increase deal size via market basket analysis, compiling data to discover products frequently purchased together.
Like the marketing teams who can analyze campaign data at a micro level, sales managers can increase localization and tailor their efforts to local markets, tracking individual store activity, IoT and telemetric data and using advanced analytics to then understand sales conversion at the individual store level.
Dynamics 365 Customer Service
As customers progress through the customer journey, this CPG organization can create long-lasting customer experiences and connections using Dynamics 365 Customer Service.
With existing data and Microsoft Fabric, customer success managers can improve employee training and product knowledge, providing teams with easy-to-understand reports that increase productivity across channels and empower teams to provide better service to customers in need while driving higher conversion rates.
Customer service teams can personalize customer experiences with generative AI-assisted technology and create a 360-degree view of each customer based on data shared with the organization, including social, bio information from purchase, and location. This creates a tailored, omnichannel experience that meets customers where they are and facilitates longer-lasting connections.
In this scenario, we’ve seen modernization and digital intelligence implemented, in partnership with Microsoft Fabric and Dynamics 365, across the stages of asset lifecycle and the customer journey. With increased access to insights and analytics, supply chain, finance, marketing, sales, and customer success teams are able to gain a better understanding of their day-to-day operations, becoming more agile and efficient, increasing productivity and better positioned to delight customers and track against KPIs.
